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A snapshot of what we’re working on, as well as news and insights focussed on the digital world. Covering data, strategy, social media, UX, design, innovation and tech.

Curated by the digital team at Linney

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The Augmented Reality Roundup

While Microsoft presented they had increased the field-of-view of HoloLens 2 “more than 2x”, the actual FOV is only 52-degrees up from 34-degrees the previous generation — that being said the viewing area is significantly larger…

🔔The Linney take… Augmented Reality has quickly left the world of novelty and become an increasingly engaging medium for users as well as finding a home with organisational on-boarding and training.

 

Mark Zuckerberg promises a newer, more private Facebook 

Facebook will increasingly shift its focus away from public posts to encrypted, ephemeral communications on its trio of messaging apps, CEO Mark Zuckerberg said today in a significant new blog post. In a 3,200-word missive, Zuckerberg says that encryption will be one of the keys to Facebook’s future

 
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Inside the secretly effective - and underrated - way Netflix keeps its shows and movies at the forefront of pop culture

How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more.

 
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Why Great Innovation Needs Great Marketing

The role of marketing in some companies seems to have diminished in recent years, with the growth of artificial intelligence-driven algorithms and predictive analytics that offer up information, goods, and services to customers. 

🔔The Linney take… It doesn’t matter how great you think your product, experience or service is, if you’re not marketing it right then no one will ever know. Make a human connection and learn to tell a great story - to the right audiences.

 

The 20 Best Examples Of Using Artificial Intelligence For Retail Experiences

The basic retail experience hasn’t changed much over the years: go into a store, look for the right product and make a purchase. Artificial intelligence has the potential to completely transform the traditional retail experience.

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